Content Calendar Templates for Google Sheets / Excel
Overview
Our Content Calendar Templates for Google Sheets and Excel are designed to help marketers, content creators, and teams plan, organize, and track content across platforms. With these templates, you can schedule posts, assign tasks, and set deadlines, all while gaining a clear view of your content strategy. This organized approach helps improve content consistency, enhances team collaboration, and keeps everyone aligned with publishing goals and deadlines.
Who Is This Template For
This template is ideal for social media managers, content marketers, bloggers, and agencies who want a straightforward, spreadsheet-based tool for organizing content. It’s especially beneficial for teams that need a shared platform to track content progress and deadlines, making it easier to manage multi-channel publishing schedules.
Features & Benefits
Customizable Content Fields: Add columns for content type, platform, publish date, and assigned team members.
Content Overview at a Glance: Provides a clear, organized view of all upcoming content, improving planning and strategy alignment.
Task Assignment & Tracking: Assign posts to team members, track status, and monitor deadlines in one place.
Accessible on Google Sheets & Excel: Easily shareable and accessible from any device, enabling real-time collaboration.
Steps for Usage
Add Content Categories: Define your content types, such as blog posts, social media posts, and videos, with color-coded categories.
Enter Content Details: Fill in the publish date, platform, topic, and any relevant hashtags or keywords for each piece.
Assign Tasks: Assign each content item to a team member, set due dates, and track status (draft, scheduled, published).
Plan & Review Weekly: Use the calendar view to assess the content scheduling balance and make any necessary adjustments.
Track Performance (Optional): Add columns to track content metrics and performance, ensuring insights for future planning.
Industry-Specific Examples
Marketing Teams: Ideal for scheduling multi-platform campaigns, tracking content progress, and aligning with promotional timelines.
Bloggers & Influencers: Perfect for planning blog topics, social posts, and promotions, ensuring a consistent publishing schedule.
Agencies: Useful for managing client content plans, providing an organized view of content deliverables across multiple channels.
Tips & Best Practices
Use Color Coding: Assign colours to different content types or platforms for quick visual reference.
Incorporate Key Dates: Add key dates for events, product launches, or holidays to align content with specific promotions.
Review Monthly: Schedule a monthly review to evaluate the content calendar’s effectiveness and adjust based on performance insights.
Related Templates & Use Cases
Social Media Posting Schedule Template: To organize and track posts across social media platforms in a focused format.
Editorial Calendar Template: For planning blog and publication schedules, with detailed fields for keywords, target audience, and content goals.
